YouTube has listed Fireboy, a Nigerian singer, and Sauti Sol, a Kenyan band, among the content creators to receive grants for the development of their channels from its black voices fund.
For its black voices creator class of 2021, the video-sharing platform included 21 other African creators set to join its three-week incubator programme to be followed by training, workshops, and networking programmes.
These creators are part of 132 personalities from across the world who are participating in the class of 2021. They’re to join others selected from the US, Brazil, and Australia, whose music span generations and locations
The class is to receive partner support from YouTube and funding invested in the development of their channels while participating in training and networking programs focused on production, fan engagement, and wellbeing.
On the initiative, Alex Okosi, YouTube EMEA’s MD for emerging markets, said: “We’re excited to spotlight Black creatives from the African continent and amplify their voices as they create original content on our platform.”
“African creators on YouTube are reshaping the power of our platform by providing a unique perspective on all manner of topics from fashion and comedy to politics, learning and wellness.
“Through their content, these creators continue to raise the bar for how others engage with their audiences and build community on our platform.
The list comes after the October 2020 call for African creators to apply for YouTube black voices funding as part of the streaming platform’s global effort at “nurturing black creators and artists”.